Great branding isn’t just about having a great logo, but it’s definitely as important as your message: the what, how, and why of your business.
The Logo Design Process:
(Marinate, Sautée, and Simmer)
Design Brief & Research.
The most important step in the logo design process. I get to know your business by asking important questions. I also research your industry, its history, and your competition.
Brainstorming & Sketching.
I develop concepts and choose directions for the logo design — brainstorming and generating ideas — then advance the design by creative sketching based on the research and brief.
Design Execution & Presentation.
I select the most promising concepts, render them digitally, then present them to you in context — where the logo would appear the wild (business cards, stationery, promotional items, website, etc.).
Revisions & Approval.
I make revisions, if necessary — working with you to reach the best solution — arriving at a logo design that can achieve enduring public awareness.
I polish the design, create a brand identity package, then deliver the final logo artwork as well as appropriate branding guidelines.