Internet Marketing.
Every website requires a customized approach to marketing. Email and content marketing, social media campaigns, SEO, and media outreach are some of the tools available, used individually or in combination. Just as each business is unique, so should be its marketing strategy. But what internet marketing campaigns share in common, regardless of the business are rich content, consistent action, and tenacious pursuit.
The Marketing Process:
(Lather, Rinse, Repeat)
1. Research.
Learning what your customers want and how they identify with your brand. I also study your competition and the market forces that can negatively and positively affect your success.
2. Plan.
Alignment of the completed research with your business goals and capabilities to attract visitors and convert them into customers.
3. Implement.
Based on the research, and using the guidance of the planning, I ensure that your business gets in front of the right people at the most opportune times.
4. Measure.
Proof that the investments you make are yielding incremental results toward your goals.
5. Optimize.
Refinement and modification of the marketing strategies that are effective and doubling down on the tools and approaches that give promising and solid results.
